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Long-form research guides — 84 published.

Evidence-weighted, dosage-specific, and written for what's sold in India. Every guide names the studies it leans on and the ones it ignores.

Updated Apr 2026 84 guides · ~2,400 cited papers India-first · FSSAI context

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Fd
DrinksNew

Best functional drinks in India 2026, and what they really cost.

ORS, electrolytes, coconut water, protein shakes and energy drinks compared on cost per litre, per 10 g of protein and per 100 mg of caffeine, with lab results.
14 min read8 picks8 Oct 2026
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14 min
Pb
Protein foodNew

10 best peanut butter brands in India 2026, ranked on lab tests and labels.

Alpino, The Whole Truth, MyFitness, Sundrop, Pintola and five more compared on ingredients, protein, price per 100 g and independent aflatoxin results.
17 min read10 picks8 Oct 2026
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17 min
Oo
RecipeNew

How to make high protein overnight oats with Greek yogurt.

30 g protein with no powder: the method, the oats-to-milk ratio, storage, and lean, budget and bulking versions.
9 min readRecipe8 Oct 2026
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9 min
Sh
RecipeNew

How to make a 750-kcal oat gainer shake for weight gain.

Oats, milk, banana, peanut butter and whey: 45 g protein for about ₹88–113, compared with a store-bought mass gainer.
9 min readRecipe8 Oct 2026
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9 min
Ot
Protein foodNew

8 best oats for muscle gain and weight gain in India 2026, ranked for bulking.

Quaker, Kellogg's, Bagrry's, Saffola, True Elements and Alpino compared on calories, protein and cost per 1,000 kcal, plus a 750-kcal oat gainer shake.
16 min read8 picks8 Oct 2026
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16 min
Gy
Protein foodNew

Top 10 best Greek yogurt brands in India 2026, ranked on the label.

Epigamia, Milky Mist, Amul, Country Delight, Akshayakalpa and more compared on protein, sugar, ingredients and price per 10 g of protein, plus the strain test.
17 min read10 picks8 Oct 2026
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17 min
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CoffeeNew

Top 10 best instant coffee brands in India 2026, ranked on the label.

Bru Gold, Nescafé, Sleepy Owl, Davidoff, Tata Coffee Grand and more compared on chicory share, freeze-dried or not, caffeine per spoon and price per cup.
18 min read10 picks8 Oct 2026
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18 min
Oa
Protein foodNew

7 best high protein oats in India, ranked on the label.

Yogabar, Alpino, Pro.Fitness, True Elements, Pintola, MuscleBlaze and Doctor's Choice compared on protein source, protein per bowl, sugar and price per kg.
12 min read7 picks24 Sep 2026
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12 min
Fw
BeautyNew

5 best face washes for oily skin that actually control oil.

Five face washes you can buy in India, chosen on ingredients, evidence and price per ml — plus what a face wash can and can't do about oil.
10 min read5 picks23 Sep 2026
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10 min
Co
BeautyNew

Best collagen mask brand in India 2026: three listings worth checking.

A transparent Amazon India shortlist for people who want a pleasant mask, not a “glass skin” promise. We compare listing clarity, format, price and live availability.
7 min read3 current picks13 Sep 2026
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7 min
Rx
General HealthNew

The 14 OTC medicines every Indian home should already know.

Paracetamol to WHO-ORS to clotrimazole — what each treats, the typical adult label dose, and the cautions the strip won't shout about. Plus how to spot a Schedule H drug and when to stop self-medicating.
9 min read14 medicines9 Jul 2026
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9 min
Cr
PerformanceUpdated Apr 2026

Should you really "load" creatine? A look at 27 trials.

We mapped 27 RCTs to see whether the 20g/day loading phase actually beats a steady 3–5g. The honest answer is more interesting than either camp admits. Includes India vegetarian context.
11 min read27 studiesUpdated 21 Apr 2026
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11 min
Mg
General HealthNew

Magnesium glycinate vs citrate vs oxide: the form actually matters.

Why the cheapest magnesium on Amazon India is also the least absorbed — and which form to pick depending on your goal: sleep, cramps, anxiety, or constipation.
8 min read18 studies28 Apr 2026
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8 min
Ml
Sleep & RecoveryNew

Melatonin: why Indian 10mg tablets are the wrong dose.

India's shelves are stacked with 5–10mg melatonin tablets. The research-supported dose is 0.3–1mg. A deep dive into why more is pharmacologically counterproductive.
9 min read24 studies28 Apr 2026
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9 min
Wp
PerformanceNew

Whey isolate vs concentrate for the Indian lactose-sensitive lifter.

When the ₹800 price gap between isolate and concentrate matters — and when it's pure brand marketing. Lactose thresholds and a decision flowchart for Indian buyers.
14 min read22 studies28 Apr 2026
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14 min
PW
PerformanceNew

Pre-workout prop blends: what's actually in them.

Proprietary blends hide underdosed actives behind branded names. We reverse-engineer the math on 14 Indian pre-workouts and show what the label is — and isn't — telling you.
13 min read14 products dissected28 Apr 2026
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13 min
Po
PerformanceNew

Protein timing: is the anabolic window real?

The "30-minute window" has been nutrition dogma for two decades. What 31 studies actually say about when you eat protein — and how much it matters vs daily total intake.
10 min read31 studies28 Apr 2026
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10 min
Zn
PerformanceNew

Zinc + Magnesium (ZMA): evidence vs marketing.

ZMA has been sold as a testosterone booster for 25 years. The evidence is thinner than the marketing suggests. What it actually does, and for whom.
9 min read16 studies28 Apr 2026
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9 min
Gb
General HealthNew

Gut health: probiotics for the Indian diet.

The Indian gut microbiome is structurally different from Western populations in most probiotic RCTs. Which strains have India-specific evidence, and what supplements actually add.
11 min read26 studies28 Apr 2026
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11 min
Ca
CognitionNew

Caffeine tolerance, cycling, and the Indian chai problem.

Most Indian adults consume 150–400mg of caffeine daily through chai alone — before any supplement. How this baseline shapes tolerance, sensitivity, and smart cycling strategies.
10 min read19 studies28 Apr 2026
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10 min
AA
PerformanceNew

BCAA: still worth it, or just expensive whey?

BCAAs are a ₹2,000–₹4,000/month line item for many Indian gym-goers. What leucine-threshold evidence shows, when BCAAs have a role, and when you'd do better with whey.
9 min read21 studies28 Apr 2026
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9 min
D₃
General HealthUpdated Apr 2026

The 60,000 IU weekly sachet: a uniquely Indian problem.

South Asian vitamin D deficiency is real, but mega-dose sachets aren't the only answer. A look at serum response curves and the 2025 ICMR revision on target ranges.
12 min readICMR 2025 alignedUpdated 9 Apr 2026
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12 min
Ash
AdaptogensComing soon

Ashwagandha: what KSM-66 and Sensoril trials actually show.

Patented extract evidence vs generic powder evidence — with real INR pricing from Amazon and health stores in Mumbai and Bengaluru.
16 min readPublishing May 2026
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Fe
Women's HealthComing soon

Iron deficiency in Indian women: the most under-supplemented problem.

NFHS-5 data: 57% of Indian women of reproductive age are anaemic. Which iron forms absorb best, and what inhibits absorption in a dal-rice diet.
13 min readPublishing May 2026
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