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Long-form research guides — 84 published.

Evidence-weighted, dosage-specific, and written for what's sold in India. Every guide names the studies it leans on and the ones it ignores.

Updated Apr 2026 84 guides · ~2,400 cited papers India-first · FSSAI context

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Cr
PerformanceUpdated Apr 2026

Should you really "load" creatine? A look at 27 trials.

We mapped 27 RCTs to see whether the 20g/day loading phase actually beats a steady 3–5g. The honest answer is more interesting than either camp admits. Includes India vegetarian context.
11 min read27 studiesUpdated 21 Apr 2026
11 min
Mg
General HealthNew

Magnesium glycinate vs citrate vs oxide: the form actually matters.

Why the cheapest magnesium on Amazon India is also the least absorbed — and which form to pick depending on your goal: sleep, cramps, anxiety, or constipation.
8 min read18 studies28 Apr 2026
8 min
Ml
Sleep & RecoveryNew

Melatonin: why Indian 10mg tablets are the wrong dose.

India's shelves are stacked with 5–10mg melatonin tablets. The research-supported dose is 0.3–1mg. A deep dive into why more is pharmacologically counterproductive.
9 min read24 studies28 Apr 2026
9 min
Wp
PerformanceNew

Whey isolate vs concentrate for the Indian lactose-sensitive lifter.

When the ₹800 price gap between isolate and concentrate matters — and when it's pure brand marketing. Lactose thresholds and a decision flowchart for Indian buyers.
14 min read22 studies28 Apr 2026
14 min
PW
PerformanceNew

Pre-workout prop blends: what's actually in them.

Proprietary blends hide underdosed actives behind branded names. We reverse-engineer the math on 14 Indian pre-workouts and show what the label is — and isn't — telling you.
13 min read14 products dissected28 Apr 2026
13 min
Po
PerformanceNew

Protein timing: is the anabolic window real?

The "30-minute window" has been nutrition dogma for two decades. What 31 studies actually say about when you eat protein — and how much it matters vs daily total intake.
10 min read31 studies28 Apr 2026
10 min
Zn
PerformanceNew

Zinc + Magnesium (ZMA): evidence vs marketing.

ZMA has been sold as a testosterone booster for 25 years. The evidence is thinner than the marketing suggests. What it actually does, and for whom.
9 min read16 studies28 Apr 2026
9 min
Gb
General HealthNew

Gut health: probiotics for the Indian diet.

The Indian gut microbiome is structurally different from Western populations in most probiotic RCTs. Which strains have India-specific evidence, and what supplements actually add.
11 min read26 studies28 Apr 2026
11 min
Ca
CognitionNew

Caffeine tolerance, cycling, and the Indian chai problem.

Most Indian adults consume 150–400mg of caffeine daily through chai alone — before any supplement. How this baseline shapes tolerance, sensitivity, and smart cycling strategies.
10 min read19 studies28 Apr 2026
10 min
AA
PerformanceNew

BCAA: still worth it, or just expensive whey?

BCAAs are a ₹2,000–₹4,000/month line item for many Indian gym-goers. What leucine-threshold evidence shows, when BCAAs have a role, and when you'd do better with whey.
9 min read21 studies28 Apr 2026
9 min
D₃
General HealthUpdated Apr 2026

The 60,000 IU weekly sachet: a uniquely Indian problem.

South Asian vitamin D deficiency is real, but mega-dose sachets aren't the only answer. A look at serum response curves and the 2025 ICMR revision on target ranges.
12 min readICMR 2025 alignedUpdated 9 Apr 2026
12 min
Ash
AdaptogensComing soon

Ashwagandha: what KSM-66 and Sensoril trials actually show.

Patented extract evidence vs generic powder evidence — with real INR pricing from Amazon and health stores in Mumbai and Bengaluru.
16 min readPublishing May 2026
Fe
Women's HealthComing soon

Iron deficiency in Indian women: the most under-supplemented problem.

NFHS-5 data: 57% of Indian women of reproductive age are anaemic. Which iron forms absorb best, and what inhibits absorption in a dal-rice diet.
13 min readPublishing May 2026