Everything on the shelf, stripped back to the evidence.

We read the label, check it against published research, and tell you what's worth buying in India, in rupees. Supplements, everyday foods, skin and hair care, and the blood test you're not sure how to read.

No brand pays for a score No sponsored rankings, and no deals with the brands we review.
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Top picks

If you just want an answer, start with these.

The highest-scoring products we've reviewed in each category. Scores come from our public rubric. Skin and hair picks are reviewed but not scored.

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#1 Nakpro Platinum Whey Protein Isolate 8.5
Nakpro Nutrition
Platinum Whey Protein Isolate
28–31 g protein per 34 g scoop Trustified Eurofins pass (Apr 2023) ₹7.3–8.0 per g of protein

The best-value tested whey isolate we've found in India. Go for the unflavoured tub: it's cheaper and has more protein per gram.

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#2 Nutrabay Gold 100% Whey Protein Isolate 8.3
Nutrabay
Gold 100% Whey Protein Isolate
25 g protein per 30 g scoop Trustified Eurofins pass (Nov 2024) ₹9.6 per g of protein

A clean Indian whey isolate with a recent independent test behind it. A little pricier per gram than Nakpro, with fresher certification.

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#3 Optimum Nutrition Gold Standard 100% Whey 8.1
Optimum Nutrition
Personally tested
Gold Standard 100% Whey
24 g protein per serving Isolate-led whey blend Fakes are common: buy carefully

The whey most Indian brands measure themselves against. Clean label and strong independent testing, but counterfeits are a real problem, so buy from the brand or an authorised seller.

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#1 AS-IT-IS ONE Creatine Monohydrate 8.2
AS-IT-IS Nutrition
ONE Creatine Monohydrate — 250 g
Labdoor and Trustified certified Nothing added: no flavour, no fillers 3 g per scoop

The cleanest, best-documented creatine you can buy in India for the money. One catch: the scoop holds 3 g, so check it against the dose you're aiming for.

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#2 Optimum Nutrition Micronized Creatine Powder 8.1
Optimum Nutrition
Micronized Creatine Powder — Unflavoured
5 g per scoop Labdoor A+ for purity Imported, so it costs more

The most independently tested creatine on the Indian market. You pay import prices for a testing record no domestic brand has matched yet.

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#3 GNC Pro Performance Creatine Monohydrate 7.9
GNC India
Pro Performance Creatine — Unflavoured
Creapure on the label 5 g per scoop No published batch tests

Creapure-labelled creatine at the right dose, with nothing else in the tub. The open questions are the price and the lack of any published batch testing.

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#1 Pure Encapsulations Vitamin D3 Vegan 1,000 IU 8.7
Pure Encapsulations
Vitamin D3 Vegan — 1,000 IU
D3 from lichen (vegan) NSF Contents Certified Only two excipients

A plant-based D3 with a very short ingredient list and independent certification. Expensive next to Indian brands, but nothing in it is filler.

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#2 Thorne Basic B Complex 8.2
Thorne
Basic B Complex
All eight B vitamins Active forms, incl. methylfolate Methylcobalamin B12

Every B vitamin that has an active form comes in that form. This is the Thorne product where the premium actually pays off for Indian buyers.

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#3 Pure Encapsulations Magnesium Glycinate 8.7
Pure Encapsulations
Magnesium (Glycinate)
120 mg elemental magnesium per capsule Three-ingredient formula Expensive per capsule

The cleanest magnesium glycinate available in India, and the one we'd measure the rest against. The price is the only real argument against it.

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01 The Ordinary Glycolic Acid 7% Exfoliating Toner 240 ml Reviewed
The Ordinary · Skin Care
Glycolic Acid 7% Exfoliating Toner
7% glycolic · pH ~3.6Strength & pH disclosedDaily SPF needed

A good first acid toner for dull, rough skin, with the strength and pH printed on the bottle. Start with two or three nights a week, wear sunscreen daily, and skip it if your skin is sensitive.

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02 COSRX Advanced Snail 96 Mucin Power Essence 100 ml Reviewed
COSRX · Skin Care
Advanced Snail 96 Mucin Power Essence
96.3% snail filtrate13 ingredients, no fragranceNot vegan

A gentle, fragrance-free hydrating essence that works for oily skin and sits fine under retinoids and acids. Buy it for hydration, not to fade scars or wrinkles.

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03 Matrix Mega Smooth shampoo 200 ml and conditioner 100 ml Reviewed
Matrix · Hair Care
Mega Smooth Shampoo + Conditioner
200ml + 100mlSilicone frizz controlContains SLES

Good-value frizz control for untreated straight or wavy hair. The smoothing comes from silicones, not the shea butter. If your hair is coloured or keratin-treated, pick a sulphate-free option instead.

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Supplement scores use our public rubric. Skin and hair picks link to unscored reviews. Some Buy buttons are affiliate links: we may earn a small commission, and it doesn't change the order. Prices move, so check before you buy.

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Every supplement is scored the same way, whether it lands at 8.1 or 2.1. Commission never decides the order.

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Research and ingredients

The questions behind the products.

Longer reads on the things people get wrong about dosing and forms, written for what's sold here.

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Ingredients you'll see on Indian labels

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ClearLab AI puts each number next to the range your lab printed and gives you a question to take to your doctor. It runs in your browser, so the file never leaves your phone or laptop. We've also written guides to HbA1c, triglycerides and TSH.

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How we work

The same five questions for every product.

We read the label, check each dose against research in people, and score it on a public rubric. Brands can't pay for a score, and we say so when a link earns us a commission.

How a score is made

Here's how one score gets made.

Dose, ingredient form, purity and manufacturing, value, and label honesty. Each one gets a 0–10 against a written standard, and the weights haven't changed since January 2024.

The label comes first

We write down the full label, the price and the FSSAI licence, then check each dose and form against human trials. Every review lists the studies.

One rubric for everything

Five sub-scores weighted 30/20/20/15/15, the same for every product and brand. The final score is the weighted sum. Nobody adjusts it afterwards.

Money doesn't change a score

Affiliate links, sponsorships and program reviews are labelled where they appear, and none of them is an input to the rubric. We don't accept free samples. Conflicts policy →

Honest limit: we don't lab-test products yet. Purity findings come from documents the brand publishes; lab testing is planned through the Brand Review Program.