Strip the Label.
See the Science.
We decode supplement labels, benchmark ingredients against peer-reviewed clinical research, and score every product with zero brand bias. Built for Indian consumers who deserve facts — not marketing.
Research Guides
Deep dives into the questions Indian supplement users ask most. Every guide cites sources.
Whey Isolate vs Concentrate: Is the Price Premium Worth It for Indian Consumers?
We broke down 62 whey products sold on Amazon India — comparing protein per rupee, amino profiles, and label accuracy. The data doesn't always favour the expensive option.
Amino Spiking in India: We Analyzed 218 Protein Products. Here's What We Found.
Amino spiking — adding cheap free amino acids to inflate nitrogen counts — is endemic in the Indian supplement market. Here is how to spot it, which brands to trust, and which ones raise serious questions.
Why 70–90% of Indians Are Vitamin D Deficient (And Why Most Supplements Won't Fix It)
India gets abundant sunlight. Yet 70–90% of the population is vitamin D deficient. The reason is melanin, and the solution requires more than the 400 IU capsules sold in every Indian pharmacy.
Creatine Loading Phase: Do You Actually Need It? We Read All 12 Relevant Studies.
Loading 20g creatine daily for 5 days vs 3–5g from day one — we read all the relevant studies and the answer is more nuanced than most guides admit.
Protein Powder Side Effects: What Is Real, What Is Myth, and What Indians Get Wrong
From kidney damage to hair loss to hormonal disruption — the myths around protein in India are genuinely harmful. Here is the clinical evidence on each claim.
Creatine Before or After Workout: What 12 Studies Found (Honest Answer)
Pre-workout vs post-workout creatine timing. We analyzed 12 studies. The honest answer is less dramatic than most guides admit, and daily consistency matters far more than when you take it.
Supplement Protocols
Complete evidence-based stacks. Exact doses, timing, and monthly cost in INR.
The Indian Essentials Stack
Addressing the three deficiencies that affect the majority of Indians right now — regardless of fitness level.
Deep Sleep Protocol
Three supplements targeting the three most evidence-supported mechanisms behind poor sleep in Indian adults.
Beginner Muscle Building Protocol
Three maximum-evidence supplements for new gym-goers. No stimulants, no proprietary blends — just the compounds with the strongest research behind them.
Why Naked Compound?
Lab-Referenced Analysis
Where 3rd-party lab data exists — FSSAI COAs, NSF certification, Labdoor results — we cite it directly. When no independent test data exists, we say so clearly. No assumptions, ever.
Clinical Dose Benchmarking
Every ingredient score is benchmarked against peer-reviewed research — not the dose a brand chose to keep costs down. If a product contains 50mg ashwagandha when the clinical dose is 600mg KSM-66, our score reflects that gap.
Built for India, Not the West
Indian diets, Indian deficiency patterns (70–90% vitamin D deficient), FSSAI regulations, and rupee-based value. We account for the fact that 60–70% of Indians are lactose intolerant and that most Indian diets are omega-6 dominant.
Ingredient Library
6 ingredients analyzed with mechanism, clinical dose, and Indian context.
The most researched sports supplement in existence. Increases phosphocreatine stores, improves strength and power, and supports muscle growth across 500+ peer-reviewed studies.
Strong EvidenceIndia's most researched adaptogen. KSM-66 extract at 600mg/day is supported by multiple RCTs for cortisol reduction, stress resilience, sleep quality improvement, and testosterone support.
Strong EvidenceIndia's most widespread nutrient deficiency. Critical for calcium metabolism, immune modulation, testosterone synthesis, and bone health. Most Indian pharmacy supplements are dosed inadequately for deficiency correction.
Strong EvidenceEssential fatty acids that most Indian diets are critically short of. Strong evidence for cardiovascular protection, systemic inflammation reduction, and brain health. The typical Indian omega-6:omega-3 ratio is 15–25:1 — supplementation directly corrects this.
Strong EvidenceThe highest-bioavailability magnesium form for sleep and relaxation. Dual mechanism — magnesium activates parasympathetic tone while glycine independently improves sleep quality through glycine receptor activity.
Strong EvidenceThe world's most consumed psychoactive compound and one of the best-evidenced ergogenic aids in sports nutrition. Consistently improves endurance, strength, and cognitive performance across hundreds of studies.
Strong EvidenceLatest Product Reviews
Scored on purity, value, transparency, ingredient quality, and taste. No exceptions.
Our Stance on Lab Testing
We do not run our own lab tests — yet. What we do is reference every credible publicly available third-party test result for Indian market supplements. When a brand publishes FSSAI batch COAs, when NSF or Informed Sport certification covers a product, or when Labdoor has tested a product available in India — we cite it with full source details.
When no independent test data exists for a product, we say so clearly — with an amber warning label on every review. No assumptions. No benefit of the doubt for brands that haven't earned verification.
🧪 Lab-Referenced Where Available