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Recommended · 8.6 / 10

AS-IT-IS Nutrition — what the data says.

India's most transparent raw-ingredient brand — no flavouring, no additives, multiple NABL-accredited COAs published. The standard other Indian brands should be measured against.

Updated May 2026 3P tested — Eurofins NABL India · Bengaluru · est. 2016 Protein · Creatine · Amino
Recommended · 8.6 / 10

The bottom line

AS-IT-IS is the closest thing India has to a "no-nonsense" supplement brand. It sells raw, mostly unflavoured ingredients — whey concentrate, creatine monohydrate, BCAAs — with no proprietary blends, minimal additives, and batch COAs you can actually read. That transparency, paired with the lowest price per gram in most of its categories, is why it sits at the top of our recommended tier.

Buy it forVerified, affordable raw whey & creatine
StandoutPublic NABL / Eurofins batch COAs
Keep in mindUnflavoured; WPC80 is concentrate, not isolate
At a glance
Founded2016 · Bengaluru, India
Category focusRaw whey, creatine, BCAAs, vitamins & minerals
Best forValue-focused lifters who read labels
Watch forMostly unflavoured; mixability takes effort
TestingNABL / Eurofins · Trustified · public batch COAs
Where to buyOfficial Amazon.in store & brand website
Scorecard — how AS-IT-IS earns 8.6

Every brand in our database is scored on the same five dimensions, each out of 10, using the same rubric. AS-IT-IS posts near-top marks on all five.

Label acc.
9
Dosing
8
FSSAI
9
3P Test
9
Value ₹
9
FSSAI
3P Tested
COA Public
Label accuracy9 What's printed matches what independent testing finds. No proprietary blends to hide behind.
Dosing8 Actives sit in clinically meaningful ranges — 5 g creatine, a true 2:1:1 BCAA, ~80% protein WPC.
FSSAI9 Licensed and compliant, with clean, accurate labelling and minimal additive declarations.
3P testing9 NABL-accredited Eurofins India COAs published per batch, and an independent Trustified listing.
Value (₹)9 Best price per gram of active in most categories — you pay for protein, not packaging.
Testing & certification

This is where AS-IT-IS separates itself from most of the Indian market. Rather than relying on a single brand-commissioned report, it publishes per-batch certificates of analysis tested at NABL-accredited Eurofins India — the same lab infrastructure used by the more credible imported brands — and carries an independent Trustified listing on top of that.

FSSAI licensed NABL / Eurofins tested Trustified listed Public batch COAs
NABL-accredited (Eurofins India). Trustified-listed. Batch COAs published. FSSAI licensed. Raw ingredient positioning — minimal additives, unflavoured.

The raw, unflavoured positioning is a testing advantage in itself: with no flavour systems, sweeteners, or proprietary "matrix" blends, there is simply less to obscure. When you buy a tub of AS-IT-IS WPC80, the protein percentage and amino profile are the product — and they are what gets tested. One practical caveat: testing scope can vary by SKU and batch, so it is always worth opening the COA for the exact product you are about to buy.

The full product range

The complete AS-IT-IS catalogue we track — around two dozen SKUs grouped by use-case. Each tag is a positioning note, not a separate score, and the one-line take flags both the use and the catch. Prices are last-checked estimates — confirm on Amazon before buying.

Proteins & Gainers5
AS-IT-IS Whey Protein Concentrate 80%
Whey Protein Concentrate 80%
Flagship
1 kg · ~80% protein · unflavoured · Checked May 2026
₹1,999≈ ₹2.5 / g protein
Amazon.in ↗

The flagship. A genuine WPC80 at a price most flavoured concentrates can't touch. Concentrate, not isolate — expect some lactose and fat; blend into milk or coffee to mask the plain taste.

AS-IT-IS Whey Protein Isolate 90%
Whey Protein Isolate 90%
Higher protein %
1 kg · ~90% protein · unflavoured · Checked May 2026
₹2,799≈ ₹3.1 / g protein
Amazon.in ↗

A true isolate at ~90% protein with less lactose and fat. Worth the premium only if you're lactose-sensitive or counting every gram — otherwise WPC80 is the better value.

AS-IT-IS Whey Protein (Flavoured + Enzymes)
Whey Protein (Flavoured + Enzymes)
Flavoured
1 kg · added digestive enzymes · Checked May 2026
₹2,199flavour premium
Amazon.in ↗

For buyers who want AS-IT-IS testing with a drinkable taste. The added digestive enzymes help if plain concentrate leaves you bloated — you just pay a flavour premium over the raw tub.

AS-IT-IS Micellar Casein
Micellar Casein
Slow-release
1 kg · unflavoured · Checked May 2026
₹2,499nighttime protein
Amazon.in ↗

Slow-digesting protein for overnight or long gaps between meals. A useful tool rather than a daily driver — whey is cheaper per gram for general intake.

AS-IT-IS Raw Soy Protein Isolate 90%
Raw Soy Protein Isolate 90%
Vegetarian · budget
1 kg · unflavoured · Checked May 2026
₹999lowest ₹ / g here
Amazon.in ↗

A complete plant protein at the lowest price per gram on this page. Soy isolate is a legitimate vegetarian option — ignore the outdated myths about it "crashing" testosterone at normal intakes.

Creatine & Performance5
AS-IT-IS Creatine Monohydrate
Creatine Monohydrate
Best value
500 g · 100 servings · unflavoured · Checked May 2026
₹699≈ ₹7 / 5 g serving
Amazon.in ↗

Plain monohydrate — the most-researched, most cost-effective creatine form. Skip "HCl", "buffered", or flavoured versions at 3× the price. One of India's best creatine values.

AS-IT-IS Beta-Alanine
Beta-Alanine
Endurance
250 g · unflavoured · Checked May 2026
₹6993–5 g / day
Amazon.in ↗

Useful for high-rep, 1–4 minute efforts at 3–5 g/day. The harmless tingling (paresthesia) is normal. The effect is real but modest — don't expect whey-level returns.

AS-IT-IS L-Citrulline / Citrulline Malate
L-Citrulline / Citrulline Malate
Pumps
250 g · unflavoured · Checked May 2026
₹8996–8 g pre-workout
Amazon.in ↗

Better-evidenced than arginine for blood-flow "pump" and endurance at 6–8 g. The sour taste is the main complaint with the unflavoured powder.

AS-IT-IS L-Arginine
L-Arginine
Pre-workout
250 g · unflavoured · Checked May 2026
₹799NO precursor
Amazon.in ↗

Popular for "pumps", but oral arginine is poorly absorbed — citrulline raises arginine levels more reliably. Buy this only if you specifically want arginine itself.

AS-IT-IS Caffeine Tablets 100 mg
Caffeine Tablets 100 mg
Stimulant
100 tablets · Checked May 2026
₹349≈ ₹3.5 / dose
Amazon.in ↗

The cheapest, most predictable pre-workout stimulant there is. 100 mg lets you dose precisely — far better value than a proprietary pre-workout blend.

Amino Acids & Recovery5
AS-IT-IS BCAA 2:1:1 Powder
BCAA 2:1:1 Powder
Standard 2:1:1
400 g · unflavoured · Checked May 2026
₹1,199true 2:1:1 ratio
Amazon.in ↗

A correctly proportioned 2:1:1 leucine:isoleucine:valine powder. Honestly dosed — but if you already hit your daily protein target, whole protein makes BCAAs largely redundant.

AS-IT-IS EAA (Essential Amino Acids)
EAA (Essential Amino Acids)
Full spectrum
250 g · unflavoured · Checked May 2026
₹999all 9 essentials
Amazon.in ↗

All nine essential aminos, not just the three BCAAs — the more complete and better-evidenced choice for muscle protein synthesis if you use an intra-workout amino at all.

AS-IT-IS L-Glutamine
L-Glutamine
Recovery
250 g · unflavoured · Checked May 2026
₹699evidence: weak
Amazon.in ↗

Heavily marketed for "recovery" and gut health; the evidence in well-fed lifters is weak. Mild value at best unless you're in a genuinely catabolic state.

AS-IT-IS L-Carnitine L-Tartrate
L-Carnitine L-Tartrate
Fat metabolism
100 g · unflavoured · Checked May 2026
₹799best for veg diets
Amazon.in ↗

Plays a real role in fat metabolism, but oral supplementation rarely changes body composition on its own. Most relevant for vegetarians with lower baseline intake.

AS-IT-IS Taurine
Taurine
Endurance
250 g · unflavoured · Checked May 2026
₹5991–3 g / day
Amazon.in ↗

Cheap, well-tolerated, and modestly supported for endurance and as a stimulant pairing at 1–3 g. A low-risk addition, not a game-changer.

Vitamins & Essentials5
AS-IT-IS Daily Multivitamin
Daily Multivitamin
Daily base
60 tablets · Checked May 2026
₹499nutritional floor
Amazon.in ↗

A sensible nutritional floor, not a performance booster. Check the label uses D3 (not D2) — and don't expect it to replace a real diet.

AS-IT-IS Vitamin D3
Vitamin D3
Deficiency
60 capsules · cholecalciferol · Checked May 2026
₹399high-value pick
Amazon.in ↗

India has a high vitamin-D deficiency burden, making this one of the higher-value items here. Correct D3 (cholecalciferol) form; pair with K2 if you supplement long-term.

AS-IT-IS Omega-3 Fish Oil
Omega-3 Fish Oil
EPA + DHA
90 softgels · Checked May 2026
₹699check EPA/DHA split
Amazon.in ↗

Provides actual EPA+DHA — the forms that matter — not ALA. Compare the per-softgel EPA/DHA split, not the headline "fish oil" mg, which is the wrong number to judge.

AS-IT-IS Biotin 10,000 mcg
Biotin 10,000 mcg
Hair & skin
60 tablets · Checked May 2026
₹399can skew lab tests
Amazon.in ↗

Appropriately dosed for hair and skin support. One caveat: high-dose biotin can skew some blood tests — tell your doctor before bloodwork.

AS-IT-IS ZMA (Zinc + Magnesium + B6)
ZMA (Zinc + Magnesium + B6)
Sleep & recovery
90 capsules · Checked May 2026
₹699best if deficient
Amazon.in ↗

Reasonable if you're low in zinc or magnesium; the "testosterone boost" claim only holds in deficient individuals. Useful, unglamorous recovery support.

Wellness & Herbs4
AS-IT-IS Ashwagandha KSM-66
Ashwagandha KSM-66
Standardised extract
60 capsules · 600 mg · Checked May 2026
₹499KSM-66, not raw powder
Amazon.in ↗

Uses the standardised KSM-66 extract — the form with the most clinical backing for stress and sleep — rather than a generic root powder. A genuine differentiator at this price.

AS-IT-IS Melatonin 10 mg
Melatonin 10 mg
Sleep
60 tablets · Checked May 2026
₹399lower dose often enough
Amazon.in ↗

Effective for shifting sleep timing (jet lag, shift work). 10 mg is more than most people need — 0.5–3 mg often works as well with fewer next-day grogginess complaints.

AS-IT-IS Collagen Peptides
Collagen Peptides
Joints & skin
200 g · hydrolysed · unflavoured · Checked May 2026
₹999not a muscle protein
Amazon.in ↗

Hydrolysed peptides for skin and joint support; the evidence is promising but modest. Note collagen is not a complete muscle-building protein — keep your whey for that.

AS-IT-IS Natural Peanut Butter
Natural Peanut Butter
Whole-food
1 kg · unsweetened · Checked May 2026
₹399best value on page
Amazon.in ↗

The product that made AS-IT-IS a household name: just roasted peanuts, no added sugar or palm oil. A genuinely good whole-food protein-and-fat source — and the best value here.

Where to buy authentic stock: use the official AS-IT-IS Amazon.in storefront or the brand's own website, and confirm a current batch COA before you check out. We don't publish discount codes we can't verify — check the official store for any live offer.

Strengths & limitations

Strengths

  • Per-batch COAs from NABL-accredited Eurofins, plus a Trustified listing
  • No proprietary blends — every active is disclosed and dosed openly
  • Best-in-class price per gram on WPC80 and creatine monohydrate
  • Clean, accurate FSSAI-compliant labelling with minimal additives
  • Broad raw-ingredient range — proteins, creatine, aminos, vitamins & wellness

Limitations

  • Mostly unflavoured — taste and mixability take some effort
  • Flagship whey is a concentrate (WPC80), not a 90%+ isolate
  • Fewer "convenience" formats (RTDs, tasty blends) than big retail brands
  • Counterfeit risk on marketplaces — stick to the official storefront
Is it right for you?

Good fit if you…

Want verified protein and creatine at the lowest honest price, don't mind unflavoured powder (or like controlling your own taste), and value a published COA over marketing claims.

Look elsewhere if you…

Prioritise great-tasting, ready-to-shake flavours, specifically need a 90%+ whey isolate, or prefer the convenience formats and retail availability of a larger mainstream brand.

How AS-IT-IS compares

Against the other Indian brands in our recommended tier, AS-IT-IS leads on transparency and value. Nakpro is its closest rival on verified protein.

BrandNC scoreTierWhy
AS-IT-IS Nutrition 8.6 Recommended Best transparency & price per gram; raw, unflavoured range
Nakpro 8.2 Recommended Eurofins/Trustified-verified protein; flavoured options
MuscleBlaze 7.8 Recommended Widest availability; Biozyme line; mostly brand-commissioned testing

See the full ranking in the Verified Brands database →

Frequently asked questions
Is AS-IT-IS Nutrition a legit and safe brand?
Yes. AS-IT-IS is FSSAI licensed and publishes batch certificates of analysis tested at NABL-accredited Eurofins India. It's also listed by independent verifier Trustified. On our rubric it scores 8.6/10 with no flags — among the most transparent supplement brands sold in India.
Is AS-IT-IS whey an isolate or a concentrate?
The flagship is Whey Protein Concentrate 80% (WPC80) — a concentrate at roughly 80% protein by weight, not an isolate. If you specifically need a 90%+ isolate, choose a dedicated WPI. For most goals, a well-tested WPC80 is the better value.
Why is AS-IT-IS cheaper than most whey and creatine brands?
It sells raw, unflavoured ingredients with minimal additives and very little marketing spend. You're paying for protein and creatine rather than flavouring systems, proprietary blends, and influencer campaigns — which is why its price per gram of active is among the lowest in India.
Where can I buy authentic AS-IT-IS products?
Buy from the official AS-IT-IS storefront on Amazon.in or the brand's own website, and confirm a current batch COA is available for the product. Avoid unfamiliar third-party sellers to reduce the risk of expired or counterfeit stock.
Does AS-IT-IS test for heavy metals and banned substances?
AS-IT-IS publishes batch COAs from NABL-accredited Eurofins India and is listed by Trustified. Testing scope varies by product and batch, so check the specific COA for the SKU you're buying to confirm exactly what was tested.
Is unflavoured whey protein worth it?
It's a trade-off. Unflavoured whey mixes less pleasantly on its own but contains no sweeteners, flavours, or fillers, costs less per gram of protein, and lets you control taste by blending it into milk, coffee, or smoothies. If taste is your priority, a flavoured product may suit you better.

Our verdict

If you want verified, no-frills nutrition at the best honest price in India, AS-IT-IS is the default recommendation. You trade flavour and convenience for transparency and value — a trade most evidence-minded buyers will happily make.

If AS-IT-IS isn't the one

Need flavour, a 90%+ isolate, or wider retail availability? These are the brands we'd send you to next — each one also clears our third-party-testing bar.

Affiliate disclosure — some Amazon.in product links earn a small commission at no additional cost to you. Commission does not influence brand scores, tier placement, or flag decisions. Full policy: conflicts-policy. Prices are last-checked estimates; verify on Amazon before purchasing.

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