Notes from the team — shorter, stranger, in-progress.
Methodology debates, follow-up reporting, field notes from shelf surveys, and the occasional rant. Not the same as a Guide — these are working drafts of our thinking.
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Try a different keyword or clear the filter.Three days, four cities, one shopping list — what 2026's shelf actually looks like.
We sent buyers to Mumbai, Bengaluru, Delhi and Pune with 18 SKUs. The creatine price spread reached ₹820 — and that's before the question of whether the units were even the same product.
Why we still won't run an "Editor's Pick" badge.
Every quarter someone raises this. Here's why we keep voting it down — and the one form of it we'd actually consider.
Plant vs. animal protein — what bioavailability actually means.
PDCAAS, DIAAS, leucine thresholds and anti-nutrients — what absorption science actually means for your training diet and grocery bill.
Microdosing psychedelics and mental health — what the early trials show.
Psilocybin, LSD and MDMA in controlled trials — what the data shows for depression and PTSD, the placebo problem, and where Indian law stands.
Peptide supplements BPC-157 and TB-500 — the evidence, and the risks.
Two peptides sold as miracle healers remain unapproved drugs. What the animal data shows, what it doesn't, and India's legal position.
Creatine and Alzheimer's — reading the first human trial.
A May 2026 pilot found 11% higher brain creatine and moderate working-memory improvement in 20 Alzheimer's patients. What that means — and what it doesn't.
Creatine is not just for the gym — the cognition evidence.
The same 5g that fills your phosphocreatine pool does something measurable in your brain. What the RCT literature shows on memory and mental fatigue.
Indian brain-health supplements are mostly selling a story.
We read the ingredient lists of 23 "brain health" products sold in India. Most sell a plausible-sounding narrative at doses too small to do anything.
Behind the score: the curcumin row we couldn't agree on.
We score curcumin on form — BCM-95, Meriva, plain extract, piperine blend. Which is actually better? We couldn't reach consensus. The full argument.
Is your protein powder lying to you? How to spot a fake.
Amino spiking, malt filler, low-grade raw material — the methods Indian brands use to cut protein content, and how to catch them before you buy.
Iron deficiency in Indian women — what the label isn't telling you.
59% of Indian women aged 15–49 are anaemic. Most take the wrong iron form, at the wrong time, with the wrong meal. A no-filter clinical guide.
PCOS diet for Indian women — veg and non-veg meal plans with macros.
Evidence-based PCOS meal plans with exact macros, clinically validated foods, the insulin-resistance mechanism, and India-specific context.
Hormonal health and cycle syncing — a practical guide.
A clinical nutritionist's evidence-based guide to the four phases of the menstrual cycle — what your body needs in each, applied to India.
Behind the score: how a 7.5 became a 6.1 in 14 days.
A walkthrough of the HK Vitals iron-form change. The brand didn't announce it; we caught it on a routine batch re-test. What our triggers do and where they nearly missed it.
Reading list — five papers that changed our position on melatonin.
The dose-response question is more settled than the Indian shelf admits. Five papers, two methodology reviews, and one short rant about 10mg gummies.
What we found in the bottom drawer of a Bengaluru pharmacy.
Six expired-but-on-sale products, two grey-market import boxes, one unmarked white jar. A short essay on what shelf surveys don't capture.
The "clinical dose" question we keep arguing about internally.
When trials disagree by 2× on what the studied dose is, which one anchors our rubric? Three reviewers, three different opinions, one published rule.