Notes from the team — shorter, stranger, in-progress.
Methodology debates, follow-up reporting, field notes from shelf surveys, and the occasional rant. Not the same as a Guide — these are working drafts of our thinking.
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Try a different keyword or clear the filter.Three days, four cities, one shopping list — what 2026's shelf actually looks like.
We sent buyers to Mumbai, Bengaluru, Delhi and Pune with 18 SKUs. The creatine price spread reached ₹820 — and that's before the question of whether the units were even the same product.
Why we still won't run an "Editor's Pick" badge.
Every quarter someone raises this. Here's why we keep voting it down — and the one form of it we'd actually consider.
Behind the score: how a 7.5 became a 6.1 in 14 days.
A walkthrough of the HK Vitals iron-form change. The brand didn't announce it; we caught it on a routine batch re-test. What our triggers do and where they nearly missed it.
Reading list — five papers that changed our position on melatonin.
The dose-response question is more settled than the Indian shelf admits. Five papers, two methodology reviews, and one short rant about 10mg gummies.
What we found in the bottom drawer of a Bengaluru pharmacy.
Six expired-but-on-sale products, two grey-market import boxes, one unmarked white jar. A short essay on what shelf surveys don't capture.
The "clinical dose" question we keep arguing about internally.
When trials disagree by 2× on what the studied dose is, which one anchors our rubric? Three reviewers, three different opinions, one published rule.
Behind the score: the curcumin row we couldn't agree on.
Three reviewers, four bioavailability technologies, and one decision about how to score a product whose effect is real but tiny per rupee.
Reading list — what we're following on plant proteins this quarter.
Pea, soy, rice, hemp, and the leucine-threshold question. Six papers and one ongoing trial we'll be checking in on.
Three things every fish-oil bottle tells you, and one it hides.
A photo essay of the back-of-bottle: serving sizes, EPA/DHA totals, and the freshness-marker that's never on the label.