Research Guides
Our in-depth guides cut through supplement marketing with data, peer-reviewed research citations, and India-specific context. Nothing is written to sell you anything.
Whey Isolate vs Concentrate: Is the Price Premium Worth It for Indian Consumers?
We broke down 62 whey products sold on Amazon India — comparing protein per rupee, amino profiles, and label accuracy. The data doesn't always favour the expensive option.
Amino Spiking in India: We Analyzed 218 Protein Products. Here's What We Found.
Amino spiking — adding cheap free amino acids to inflate nitrogen counts — is endemic in the Indian supplement market. Here is how to spot it, which brands to trust, and which ones raise serious questions.
Why 70–90% of Indians Are Vitamin D Deficient (And Why Most Supplements Won't Fix It)
India gets abundant sunlight. Yet 70–90% of the population is vitamin D deficient. The reason is melanin, and the solution requires more than the 400 IU capsules sold in every Indian pharmacy.
Creatine Loading Phase: Do You Actually Need It? We Read All 12 Relevant Studies.
Loading 20g creatine daily for 5 days vs 3–5g from day one — we read all the relevant studies and the answer is more nuanced than most guides admit.
Protein Powder Side Effects: What Is Real, What Is Myth, and What Indians Get Wrong
From kidney damage to hair loss to hormonal disruption — the myths around protein in India are genuinely harmful. Here is the clinical evidence on each claim.
Creatine Before or After Workout: What 12 Studies Found (Honest Answer)
Pre-workout vs post-workout creatine timing. We analyzed 12 studies. The honest answer is less dramatic than most guides admit, and daily consistency matters far more than when you take it.