For brands

Put your product through the same test as everyone else.

Brands can ask us to review a product and pay for the work it takes. We buy it from a shop, test it, score it on our published rubric, and publish what we find, good or bad.

Short answer: brands pay a fixed fee for testing, not for a result. The fee is the same whether a product scores well or fails, it can't be refunded once work starts, and every review is published with a note saying it came through this program. Only products that pass lab testing can use the Naked Compound Verified badge.

You're paying for the test. The verdict isn't for sale.

Your fee pays for

  • Buying your product at retail price
  • Lab testing at an NABL-accredited lab (Lab Verified tier)
  • Scoring against our published rubric
  • The full report, seven days before we publish
  • A published right of reply

Your fee can't buy

  • A higher score
  • Changes to our findings
  • Pulling a review you don't like
  • Approval of the text before it goes live
  • A place in our rankings or best-of lists

How it works

  1. Request a quote

    Tell us about the product and which tier you want. We reply with a price and timeline, or tell you why we can't take it on.

  2. Pay the fee

    You can cancel any time before paying. Once you've paid, the review will be published whatever it finds.

  3. We buy it ourselves

    We purchase the product from a retail channel without telling the seller who we are. We don't test samples you send, because customers don't buy those.

  4. Test and score

    For Lab Verified reviews, the product goes to an NABL-accredited lab. Every product is then scored on the same rubric we use for reviews nobody paid for.

  5. Seven-day notice

    You get the full findings and lab report seven days before publication. You can point out factual errors and submit a written response.

  6. We publish

    The review goes live with your response and a note that it came through this program. Products that pass Lab Verified can then license the badge.

Choose a tier

Pricing depends on the category and the lab tests it needs, so every tier is quoted. The fee never depends on the result.

Label Audit

For newer brands that want an independent read on their label and formulation.

  • Retail purchase of the product
  • Label, licence and claims check
  • Ingredient doses compared with the research
  • Price per effective dose
  • Published rubric score

Quoted per product. Not eligible for the badge.

Lab Verified

For brands that want the label checked against what's actually in the tub.

  • Everything in Label Audit
  • Testing at an NABL-accredited lab, with the panel chosen for your category
  • Label claims compared with measured results
  • Full lab report shared with you and published

Quoted per product. Eligible for the badge if it passes.

Verified badge

A one-year licence for products that pass a Lab Verified review.

  • Use of the badge on packs, listings and ads
  • Listing on Verified Brands
  • A retest of a new retail batch within the year
  • Optional quarterly batch monitoring

Quoted annually. Revoked publicly if a retest fails.

Who can apply

  • Brands selling to customers in India.
  • Products with the licence their category needs: FSSAI for foods and supplements, or the relevant cosmetics licence for skin and hair care.
  • Products we can buy through a normal retail channel.
  • Products that aren't under a recall or regulatory action.

We can decline any application. If we decline before you pay, you owe nothing.

How the badge stays honest

  • Only Lab Verified products that meet the Verified threshold in our scoring rubric qualify.
  • Each licence lasts one year and includes a retest of a different batch, bought at retail.
  • A failed retest suspends the badge while we investigate, and a confirmed fail revokes it.
  • Every suspension and revocation is shown on the Verified Brands page, with the date and reason.

Questions brands ask

Can a brand pay Naked Compound for a better score?

No. The fee is the same whatever the result, it is paid before testing starts, and the score comes from the published scoring rubric. A product that fails is published as a fail.

Can we withdraw the review if we don't like the result?

No. You can cancel any time before you pay. Once the fee is paid, the review is published whatever it finds. You get the full report seven days before publication and can submit a written response, which we publish alongside the review.

Do you test samples the brand sends?

No. We buy the product ourselves from a retail channel, the same way a customer would, so we test what customers actually receive. You can send your own certificate of analysis and we will compare it with our results.

What is the difference between a Label Audit and a Lab Verified review?

A Label Audit scores the product on our rubric using the label, licence and ingredient evidence, with no lab testing. A Lab Verified review adds testing at an NABL-accredited lab. Only Lab Verified products can earn the Verified badge.

How does the Naked Compound Verified badge work?

Products that pass a Lab Verified review can license the badge for one year. The licence includes a retest of a new retail batch. If a retest fails, the badge is suspended or revoked and the change is shown publicly on the Verified Brands page.

Are paid reviews disclosed?

Yes. Every review that came through the program says so at the top of the page, along with the tier and the fact that the fee did not affect the score.

Request a quote

We reply within a few working days with a price, a timeline, or the reason we can't take the product on. Requesting a quote doesn't commit you to anything.

Which tier?

Reviews from this program follow the same methodology and conflicts policy as every other review on Naked Compound. Most of our reviews are of products nobody paid us to look at, and that won't change. Questions: naked.business@yahoo.com